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Use Privy’s Long-Term Rental Data to Analyze Properties
Use Privy’s Long-Term Rental Data to Analyze Properties

Use Privy’s Long-Term Rental Data and rental calculator to evaluate cash flow, compare rental comps, and make smarter investment decisions.

Benson Juarez avatar
Written by Benson Juarez
Updated over 2 weeks ago

Learn how to leverage Privy’s Long-Term Rental Data and built-in rental calculator to evaluate properties for cash flow potential. Whether you’re building a portfolio, wholesaling to landlords, or structuring creative deals, this guide shows you how to assess rental comps, adjust assumptions, and use key metrics like cap rate and cash-on-cash return to make informed investment decisions.


Step-by-Step Guide to Using Long-Term Rental Data in Privy

Step 1: Review Rental Data on a Property Card

  • Open the property card LiveCMA™ for a property you’re interested in.

  • Scroll down to the Comparables section and locate the Rental Comps (purple indicators).

  • Click on a rental comp to view detailed information about nearby rental properties, including:

    • Number of bedrooms and bathrooms

    • Property condition

    • Monthly rental rates

Step 2: Analyze Rental Comps

  • Compare the property’s details to similar rentals in the area.

  • Pay attention to condition, size, and amenities to ensure accurate comparisons.

  • Use Privy’s rental data, sourced directly from property management companies, to eliminate guesswork and increase accuracy.

Step 3: Adjust Assumptions with the Rental Calculator

  • Click the Edit button in the Rental Calculator section to adjust assumptions:

    • Monthly Rent: Update rental income based on accurate comps.

    • Down Payment: Modify the percentage to reflect your financing plans.

    • Property Taxes & Insurance: Input custom values for more precise calculations.

    • Management Fees: Remove or adjust based on whether you’ll self-manage the property.

  • Watch as key metrics like cash flow and annualized return update in real-time.

Step 4: Filter for Long-Term Rentals

  • Use Privy’s Filters to narrow your search based on rental-specific criteria:

    • Cap Rate: Target properties with a specific cap rate for better returns.

    • Cash-on-Cash Return: Identify deals that meet your cash flow goals.

    • Price Range: Set a maximum budget to align with your financing.

    • Bedrooms & Bathrooms: Ensure properties meet rental demand.

Step 5: Exclude Outliers

  • Remove rental comps that are outliers (e.g., extremely high or low rent amounts) to refine your analysis.

  • Click on the comp and use the Hide button to exclude it.


Why Use Privy’s Long-Term Rental Tools?

  • Accurate Rental Data: Privy’s comps come directly from property management companies, ensuring reliability over third-party sources like Zillow.

  • Built-In Calculator: Automatically populate rental calculators with accurate data to save time and reduce errors.

  • Customizable Analysis: Adjust metrics like rent, financing, and expenses for tailored results.

  • Powerful Filters: Find rental properties using cap rate, cash-on-cash return, and gross yield metrics.

  • Streamlined Workflow: Save and revisit your analyses or share them with clients and buyers.

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