Learn how to efficiently analyze and comp properties using Privy's LiveCMA™, an automated tool that pulls real-time comparables to help you evaluate investment deals. Easily run comps, adjust search criteria, and share property insights with clients.
How to Use Privy’s LiveCMA™ for Property Analysis
Why LiveCMA™ Matters
Investors rely on agents to provide accurate property analysis, including current property value, after-repair value (ARV), and rental income potential.
Privy automates this process, reducing manual work and providing instant insights using MLS and public record data.
Instead of spending hours manually pulling comps, Privy’s algorithm does it in seconds.
Ways to Analyze a Property in Privy
1. Search by Address
Enter a property address in the search bar at the top of the Privy platform.
2. Upload a List of Properties
If you have multiple properties to analyze, Privy allows bulk uploads via a CSV file.
Navigate to Lists → Upload CSV, follow the instructions, and Privy will automatically generate CMAs for all properties.
3. Find Deals via Search Filters
Run a search in Privy using filters for investment strategy, price range, or deal type (e.g., fix and flip, long-term rental).
Click on a property card from the search results to instantly generate a CMA.
Understanding the LiveCMA™ Layout
Key Property Details
Basic Information – MLS-sourced property details (beds, baths, square footage, year built, etc.).
Comparables (Investor Comps) – Like-properties within a defined radius to determine property value.
Price & Status Updates – Automatic tracking of price reductions and status changes.
Comp Settings & Adjustments
Auto-Generated Comps – Privy’s algorithm pulls comps using default settings:
±15% square footage range
Comparable properties within 0.5 miles
Matches property type and number of stories
Pulls sales data from the last 8 months
Manual Adjustments – Modify:
Comp radius – Increase or decrease the range.
Lot size/year built – Apply custom filters for more accuracy.
Map adjustments – Draw custom boundaries to refine comp selection.
Rental Comparables
Identify potential cash-flowing properties using Privy's rental comps (purple icons on the map).
Data comes from property management companies, offering more reliable rental estimates than sites like Zillow.
How to Save, Share, and Manage CMAs
Saving a CMA for Future Reference
Click Save to store property analysis in a List or Folder for easy access.
Any changes made to comp settings are automatically saved.
Sharing CMAs with Clients
Click Share to send a CMA to an investor or client.
Privy generates a live link with updated market data—no need for PDFs or spreadsheets.
The recipient does not need a Privy account to view the CMA.
Why Use Privy’s LiveCMA™?
Saves Time – No more manually pulling comps from multiple sources.
Real-Time Updates – Instant tracking of price changes, new listings, and status updates.
Investor-Focused – Identify the best deals quickly and prove ARV with investor-backed comps.
Customizable – Adjust filters to tailor analysis for different investment strategies.
By leveraging Privy’s LiveCMA™, agents can efficiently analyze properties, identify investment opportunities, and provide expert guidance to investor clients—all in just a few clicks.